Public Wi-Fi protection
Buyers who want a safe connection on the move, from install to paid plan.
VPN and privacy traffic
Subscriber acquisition for VPN and privacy apps.
We find buyers who convert from trial to paid and renew, across tier-1 and fast-growing markets, with creative built on trust rather than fear.
- Optimised to
- Paid subscriptions and renewals
- Markets
- Where VPN ads are allowed
- Tracking
- Postback to trials and payments
The funnel
Where we focus in the VPN funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- ClickPlacement quality
- Install or sign-upCost per install
- TrialTrial start rate
- Paid planCost per paid subscriber
VPN and privacy, up close
Privacy offers people trust.
Benefit-led creative for security and privacy, never scare tactics.
Secure connections
Subscriptions in tier-1 and fast-growing markets where VPN ads are allowed.
Privacy apps
Trials that convert to paid plans and renew, tracked by postback.
Ad formats
Formats that work for VPN offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
Push
Scalable reach for privacy and security offers.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Popunder
Fast testing across new markets.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Native
Explainers that build trust before the download.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
Direct click
Visitors land on your plan page with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
In-page push
A notification-style banner inside the page, so it reaches iPhone, Android and desktop users alike.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Domain parking
Type-in visitors from parked, expired and misspelled domains, matched to your offer.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your VPN offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your VPN offer.
- Parked domainsVisitors to parked, unused domains, redirected to your VPN offer when the domain topic matches.
VPN and privacy in numbers.
Why ProplexAds
Why VPN and privacy advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
VPN and privacy case studies.
Campaigns from our case studies, with client names kept private.
Case studies for VPN offers are on the way. Meanwhile, see the results from our other campaigns.
Built for VPN advertising rules.
Compliance is planned before launch, not fixed after a rejection.
- Honest privacy claims, with no "total anonymity" promises.
- App store and traffic-source rules for VPN ads respected.
- Campaigns kept out of countries where VPN ads are restricted.
- Fraud filtering on installs and trials.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about VPN campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentTier-1 markets bring high value but cost more. We often test them alongside fast-growing markets and let results decide the split.
To paid subscriptions and renewals. Trials only matter if they convert.
Clear, benefit-led messages about security and privacy. We avoid scare tactics, which hurt trust and renewals.
Talk to our VPN and privacy team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.